Online Surveys

AFS has been working in online research since its inception. There are many client benefits from online surveying including:

  • Increased Speed
  • Reduced Cost
  • Multimedia Capabilities
  • Global Consistency
  • Obtaining large sample sizes relatively inexpensively
  • New measures that enhance understanding of consumers, such as response times for decision-making

Online is a great option for lengthy surveys where deliberation is required.

  • Reduced interviewer error and bias ensuring increased data accuracy
  • Ability to include media prompts such a audio, images and video
  • Immediate/real time feedback of data
  • Improved productivity resulting in lower project costs
  • Shorter field times and therefore faster turnaround of projects

Online works well for fast results as a survey can be distributed to thousands of participants instantly with sizable results arriving within days.

AFS enables the ability to create professional online surveys quickly and easily with results that can be reported on in real-time.

 
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