Profile
AFS is a leading client-responsive information services company, specialising in data collection across Australia and New Zealand. AFS provides comprehensive data collection services, national fieldwork services focused on market and social research, packaging, mailing, data base management, data analysis, and dissemination of data.

Market Research companies, Corporations, and Government throughout Australia use AFS data collection services and systems. AFS is a market leader in data collection due to our well known and acknowledged superiority in capturing high stakes, mission critical data absolutely accurately and in a timely manner.

One key to any organisation's success is how it uses its data - how the data is collected, managed, interpreted and applied to make informed and timely decisions. AFS has positioned itself to provide a dependable resource of extensive hands-on experience, technical expertise and qualified personnel in all aspects of data collection and data processing methodologies.

Our Business
AFS conducts tens of thousands of hours of telephone and face to face interviewing and project manages hundreds of different market and social research studies, data collection, mail management and fulfilment projects per annum. We have a considerable resource depth, a vast experience of the administration of survey programmes, and above all, we bring a quality culture to all projects.

Our core activities
Market and social research fieldwork services - both telephone,
   face-to-face, CAPI/CAMI and on-line
Large scale survey operations management of data collection,
   processing tasks and project integration services across multiple
   methodologies and geographic locations
The provision of technical and statistical consulting to support
   design and methodology-related decisions
The coding, tabulation, management and presentation of data
Project design and operational consulting
National and international telephone services - CATI
   (inbound, LOTE, monitoring facilities)
National face to face interviewing including in home,
   mall intercept, centralised testing, CAPI and executive interviewing
Data collection via web or e-mail
Online Panel Services
Audits and observational studies, including mystery shopping
Recruitment for qualitative or quantitative research
Coding and key entry
Mail management / letter-drop services
Data delivery in a range of electronic formats
   (SPSS, ASCII, Excel, ScyTab), report ready tables and charts
Statistical/multivariate analysis and modelling
Data mining, database creation and maintenance

Studies Previously Conducted
AFS has experience in thousands of project engagements over the last 10 years. A sample includes the following type of studies:

Shadow Shopping of retail outlets
Telephone research with business executives
Customer satisfaction studies
Telephone research with main grocery buyers
Consumer attitude and awareness studies
Purchase habits and advertising awareness
Intercept studies with main grocery buyers
Taste and product tests
Panels
Tracking of ad re-call and purchase habits
Web Studies


Who uses our research results?
Our core clients are advertising agencies and strategic and marketing consultants as well as commercial organisations such as manufacturers and service providers. Also Australian federal, state and local government agencies use market and social research.